Do free marketing methods like “Bum Marketing” and article directory marketing still qualify as valid business
models? This article explains how the times have changed, and where these once self-sustaining approaches to IM might
still fit into your overall marketing efforts.
If you’ve been involved with online marketing for any length of time, you’re probably at least relatively familiar with
the terms “article marketing” and “bum marketing.” If you’re not, don’t fret. This article will explain these
two things for you.
They’re actually really simple concepts to grasp, so it won’t take long for you to learn them. Then, we will discuss
their current effectiveness (or lack thereof) as an internet marketer’s business model.
What Is Article Marketing?
Quite simply, article marketing is the process of writing simple articles and submitting them to websites known as
“article directories.” Such directories include sites like Ezine Articles, Articles Base, and Go Articles.
At the end of each article you submit, you are able to include links back to your website (or landing page), where you
make your offer.
What Is Bum Marketing?
“Bum Marketing” is a term that was coined a few years back by a top internet marketer named Travis Sago. It is
essentially the same as article marketing, but incorporates the use of all types of free social media sites, commonly
known as “web 2.0 properties.”
In addition to the article directories, bum marketers will be submitting their articles to sites such as Blogger.com,
WordPress.com, and the “big daddy” of the bum marketing world, Squidoo.
How Effective Are These Business Models?
The truth is, both bum marketing and straight article directory marketing were once incredibly powerful business
models. All sorts of folks were making healthy online incomes using one or both of these methods.
Unfortunately, if you fast-forward to a few Google updates later, the story changes dramatically.
You see, the name of the game in the world of free online marketing is to get your content ranked high in the organic
results of the search engines, especially Google.
And articles submitted to article directories and web 2.0 sites used to consistently rank on the first page of the
engines, sending droves of free traffic to these articles, which would in turn send lots of great targeted leads to the
marketer’s offer pages.
Sadly, this is no longer the case!
Today, self-hosted websites get the lion’s share of search engine love. Moreover, the hearty backlink power that
webmaster’s once enjoyed from anchor text links embedded in their web 2.0 content is essentially no longer even
In other words, article directories and web 2.0 properties are no good for direct traffic, and they’re pretty much
useless for backlinks as well.
So what ARE they good for in today’s IM landscape? Nothing. Thanks for playing. 🙂
Here’s What You Should Be Doing Instead…
You are much better off building a quality authority site, sending great social media traffic to it, building a
well-planned email list and sales funnel, and continuing to post unique, interesting content to your site on a regular
Today’s focus is on quality over quantity. And if you’re consistent, passionate, and valuable to the marketplace, you
will be found… you will be loved… and you will be paid.
This is the present and future of online marketing.